Design Planning

Audience Characteristics

Audience characteristics, or audience demographics, are a set of metrics that describe the characteristics of a target audience. These characteristics can include:1. Demographics: Age, gender, ethnicity, religion, education, occupation, income, and lifestyle2. Interests: Hobbies, aesthetics, and other interests3. Attitudes, values, and beliefs4. Geographical data: Location5. Cultural background: Cultural background Example: Maths TestDemographics: – Age: 12

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Product Purpose

A Product Description includes the purpose of the product, its form Example: Maths TestProduct Description: This test is to analyse the knowledge of students about the concepts of Pythagoras theorem. It includes multi choice questions and skills questions where students must use Pythagoras to demonstrate their knowledge. It will be printed and handed to students

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